Boarding for Breast Cancer (B4BC) is excited to announce the launch of a new iPhone application, the “Pink B.A.T Phone” (Breast Cancer Awareness Telephone). With the help of professional skateboarder Lyn-Z Adams Hawkins, the iPhone app, the first of its kind, is being launched with a viral video campaign featuring Hawkins as well as onsite promotions at major action sports events in 2010.
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