I’ve seen a lot of ridiculous pink products being sold over the years to raise money for Breast Cancer Research, but this one should easily rinse the rest away. I know a lot of people take issue with some pink ribbon products because they don’t donate very much of the proceeds from each item, but this one is different; and, as far as I’m concerned, any product to raise money for breast cancer research and awareness is a good one.
This particular campaign makes me smile a bit, as I’m publishing this post on the 1-year anniversary of my father’s passing due to cancer – he was a master licensed plumber, who often recommended to me the Grohe brand of plumbing fixtures whenever a home improvement project popped up. You’ll laugh, but I did in fact get a toilet and a kitchen sink as ‘gifts’ once from my father. So odd as it may seem, a Grohe LadyLux3 Kitchen faucet just might be the gift that keeps on giving….
The plumbing fixture manufacturer GROHE recently announced its plans to help raise $250,000 for BCRF, through a campaign called “Hope Flows”, which pledges: “for every sale (through participating kitchen and bath showrooms) of GROHE Ladylux3 Plus and Ladylux3 Cafe kitchen faucets, GROHE will donate $25 (30 minutes of research time) to BCRF through the “Hope Flows” initiative.
GROHE’s goal is to raise $250,000 during the first year of the initiative to support BCRF’s efforts. GROHE’s projected contribution will fund a research project for an entire year. Additionally, GROHE employees, trade partners and consumers will be invited to make personal contributions to the Hope Flows campaign.”
You can buy the GROHE Ladylux3 Plus and Ladylux3 Cafe kitchen faucetsonline at these authorized dealers:
Grohe even went so far as to design a lovely website to promote their efforts:
Grohe Faucets Hope Flows Breast Cancer Research Fundraising Campaign
Further details:
Key to GROHE’s fundraising effort are two top-selling models in GROHE’s flagship Ladylux3 line – the Ladylux3 Cafe and Ladylux3 Plus. Available in different finishes and ideal for consumers desiring a transitional and high-quality kitchen faucet, Ladylux3 is the newest incarnation of GROHE’s original Ladylux faucet, the first pull-out design in America.
Also part of the fundraising effort – and serving as a visual icon for the “Hope Flows” campaign – is GROHE’s pink-faced Rainshower Icon hand shower available late in 2010.
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